REIMAGINE
YOUR CITY

FROM THE INITIAL IDEA TO THE FINAL PRODUCT, THE EUROPEAN CAMPAIGN FOR THE MAZDA 2 HYBRID WAS CREATED IN VIENNA BY SCHOLZ & FRIENDS. THE RESULTING CONCEPT, LIKE THE CAR ITSELF, IS BASED ON THE BEST OF TWO WORLDS: ILLUSTRATION AND CGI. RENOWNED ILLUSTRATOR JAN BAJTLIK WAS INVOLVED, WITH HIS DRAWINGS TRANSFORMING INTO A VIBRANT CITYSCAPE.

CONCEPT, ASSET CREATION, ART DIRECTION