SEASON'S GREETINGS

A WHITE MAZDA CX-60 IN A SNOWY WINTER LANDSCAPE BY A FROZEN LAKE, WITH THE CAR'S REFLECTION VISIBLE IN THE ICE—THIS SIMPLE YET STRIKING IMAGE IS HARD TO SURPASS AS THE CHRISTMAS VISUAL FOR MAZDA EUROPE. IT WAS LIKELY THIS VERY SIMPLICITY THAT ALSO CONVINCED THE USA, CANADA, AND JAPAN TO USE THE VISUAL FOR THEIR MARKETS AS WELL.

CONCEPT