ANNEMARIE INREITER

ANNEMARIE INREITER IS A SEAMSTRESS BASED IN UPPER AUSTRIA, WHO SPECIALISED ON TRADITIONAL AUSTRIAN CLOTHING SUCH AS THE DIRNDL. TO EMPHASISE THAT A BIG PART OF THESE DRESSES IS STILL HAND-SEWN I CREATED A BESPOKE LETTERING FOR THE LOGO. ADDITIONALLY, TO THE MAIN LOGO, A SMALLER VERSION WITH JUST HER INITIALS WAS DESIGNED, WHICH COULD ALSO BE USED ON ITS OWN, BUT MAINLY FOR PUBLICATIONS WITH LESS SPACE. COLOUR-WISE WE DECIDED TO KEEP IT VERY MINIMAL AS THE COLOURS AND FABRICS OF THE DRESSES SPEAK FOR THEMSELVES. 

CALLIGRAPHY, PHOTOGRAPHY, BRANDING