CALLIGRAPHY, PHOTOGRAPHY, BRANDING
Annemarie Inreiter is a seamstress based in Upper Austria, who specialised on traditional Austrian clothing such as the dirndl. To emphasise that a big part of these dresses is still hand-sewn I created a bespoke lettering for the logo. Additionally, to the main logo, a smaller version with just her initials was designed, which could also be on its own but mainly for publications with less space. Colour-wise we decided to keep it very minimal as the colours and fabrics of the dresses speak for themselves.