AIR CANADA
EN-ROUTE

THE MONTHLY IN FLIGHT MAGAZINE ENROUTE BY AIR CANADA FEATURES A FEW PAGES DESIGNED AND CREATED BY WINKREATIVE WHICH BECAME MY TASK AS I JOINED THE COMPANY. IT CONSISTS OF INCLUDING MAPS THAT SHOWCASE CURRENT FLIGHT ROUTES, AN INTRODUCTION STORY, AIRPORT MAPS AND A STORY ABOUT A PERSON WORKING FOR AIR CANADA. WHILE THIS CONSISTS MOSTLY OF EDITORIAL DESIGN IT ALSO INCLUDED WORKING CLOSELY WITH THE COPYWRITER TO ASSURE COPY WOULD FIT AND FINDING MATCHING VISUALS BUT ALSO WORKING WITH THE CREATIVE PRODUCER TO FIND A SUITABLE PHOTOGRAPHER, BRIEFING THEM AND FURTHERMOR TASKING THE RETOUCHER TO ENSURE THE BEST POSSIBLE OUTCOME. NOW, IN MIDST OF A PANDEMIC THIS IS POSSIBLY NOT THE EASIEST TASK, THEREFORE IT REQUIRED ALSO WORKING VERY CLOSELY WITH THE ARTWORKER.

ART DIRECTION, EDITORIAL