MÜNZE ÖSTERREICH

A CAMPAIGN ON THE THEME OF BIRDS FOR MÜNZE ÖSTERREICH — THAT WAS THE TASK AS PART OF A COMPETITIVE PITCH. THIS CHALLENGE LED US TO FOCUS ON ANALYZING THE PRODUCT ITSELF. WHY DO PEOPLE COLLECT COINS, AND WHAT MAKES THIS PRODUCT A BETTER GIFT THAN OTHER OPTIONS? THIS EXPLORATION INSPIRED A NEW GUIDING PRINCIPLE FOR THE BRAND: PRESERVING THE UNIQUENESS OF THE MOMENT FOREVER.

LOGO DESIGN, BRANDING, CONCEPT, ART DIRECTION, ILLUSTRATION, SOCIAL MEDIA