LOGO DESIGN, BRANDING, PHOTOGRAPHY,
SEWING, PACKAGING DESIGN
The perfect summer dress doesn’t exist. Or does it? In order to convey the image of a transparent and clean fashion brand, I placed the material of the dresses – linen, the perfect summertime fabric – in the centre of the design. Linen is made from flax, a flower, which is pictured above the brand name. The website, as well as stationery and packaging, all needed to communicate these brand values of transparency and appreciation and respect for nature. For this reason, the brand book has coptic binding. Everything that would normally be hidden by a perfectly bound hardcover is now visible and clear.