LOGO DESIGN, BRANDING, CONCEPT, WEB DESIGN, APP DESIGN
In partnership with forpeople, my university set the task of designing a concept and brand for a hotel chain. I crafted a hotel concept that is based in Salzburg, Austria, but promises German efficiency and highest quality standards worldwide. It was highly important to me to have a logo that can easily be adapted to different cities yet stays true to its core branding. Each hotel would have its own signature colour to differentiate it from other locations without alienating it. The collateral, amenities and website all needed to be easily adaptable to other cities, as well. Especially the travel guide, available as an app and in printed form, would need to be distinctive but still part of a series.