THE PRINCIPLES
OF VALUE
 

ZUM EDI

 

ZUM EDI

 

ZUM EDI

 

ZUM EDI

 


CONCEPT, EDITORIAL, PHOTOGRAPHY, ILLUSTRATION


This self-initiated project, The Principles of Value, explores the way value is conveyed from three different angles. The design of the book itself was inspired by expensive coffee table books, big headlines and quotes – the millennial way of signalling importance and capturing the eye. An easily legible typeface and generous line spacing were key. The second chapter focuses more closely on heritage through iconic brands. In this section, foiled illustrations of the chosen brands’ most recognisable objects are glued and printed on heavier paper, allowing the reader to experience different haptics. The final chapter focuses on items most treasured by ordinary people. These pages look very personal, almost like a scrapbook, to better communicate each individual’s story.

COPY EDITED BY ZANA WILBERFORCE

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CONTACT    LINKEDIN    —    SELECTED WORK 2020    ©VALENTINASTANDHARTINGER
CONTACT    LINKEDIN    —    SELECTED WORK 2020    ©VALENTINASTANDHARTINGER
CONTACT    LINKEDIN    —    SELECTED WORK 2020    ©VALENTINASTANDHARTINGER
CONTACT    LINKEDIN    —    SELECTED WORK 2020    ©VALENTINASTANDHARTINGER
CONTACT    LINKEDIN    —    SELECTED WORK 2020    ©VALENTINASTANDHARTINGER